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Music
is very often guided by the age we live in and Brian admits that because
we are living in a time of economic boom, we have a lot of happy pop music
with artists like The Backstreet Boys and Britany Spears. People today
do not need to release their anger through music. Several years ago, people
were drawn to Kurt Cobain because they were able to associate with what
he was singing about. Now fewer people are in that state of turmoil. Each
artist produces his/her music for a reason, sometimes it is to release
anger, other times to rejoice in a successful era, and singer/song writers
very often express their feelings of sadness in their music.
Today,
unlike any other time in musical history where the musical artist typically
stood alone, there are many artists involved in the production of a musical
piece. Similar to a television show, music today is not created by just
one person, many talents come together to make it work. Each part of that
musical production, however, demonstrates an artist's creativity and originality,
even if a songwriter has written a particular song for a particular voice.
For example, Missy Elliot expresses her music through technology, and
Christina Aguilera contributes her talent with her voice. The creativity
of a music video is something music audiences today thrive on.
The
downside, if there is one, according to Brian is that artists need more
time to be creative. Audiences are very fickle, times are changing fast.
If artists cannot keep up with the changing times, the way certain artists
like Madonna have, then we will continue to experience many one-hit-wonders.
Music is "disposable". People are getting what they want very
quickly, and if they don't like it, they can get rid of it very quickly.
"This makes me sad," admitted Brian. "Afterall, it took
Seal 25 years to produce his first album, and the minute it became a hit,
he was given nine months to produce the next one!"
Because
Brian's department basically dictates what goes on MTV, he has to be very
careful about the integrity of MTV's image. "MTV has very strict
standards concerning violence," he told me. In fact, MTV has been
known to edit out parts of videos they feel are inappropriate. For example,
they took out a substantial part of Eminem and Dre's new video, "Forgot
About Dre." Some artists were upset with MTV because they felt that
the omission took away from the art of the video and detracted from their
music. However, MTV would rather not take the risk of negatively impacting
youth. On the other hand, some people have argued, and Brian seems to
agree, that when audiences listen to music expressing violence and rage,
it helps them to better handle their anger, as if the music were a socket
in which they might plug in their negative feelings. |
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