Sister Act

by Dana Schuster

Nina Bueti and Polsia Ryder are co-founders of the artist management company, The Jelly Baby Group. They share many of the same interests, outlooks on life, similar heads of dark, thick, hair with curls cascading past their shoulders. But most importantly, they are sisters, whose closeness has surely surpassed the norm.

Not only have the two spent their entire childhood together (not without the traditional sister rivalry), but they paired their minds as adults to dream up an idea that would forever change their lives, and hopefully, they thought, add a new dimension to the music industry.

Formed in 1998, The Jelly Baby Group has since gained a strong reputation for specializing in pop music. With over 20 years of combined music experience between Nina and Polsia, their knowledge and cunning edge over the industry gave them a head start when they took the leap to start their own company.

With an 8 year career experience with BMG Entertainment, where she was eventually promoted to Director of International Marketing in their New York headquarters, Polsia joined Jive Records, where she was interim Vice President International. The business-head in the partnership, Polsia nonetheless felt that an all business relationship with the talent she was representing didn't make sense. "After years of working in the corporate environment of a major entertainment company, I personally wanted to change my focus. I was suddenly struck that my motivation came from making people's dreams come true...I only wanted to work on projects I loved, with people I loved," she added.

Nina, who brings different strengths to their business, also had a music background that most girls would drop dead for. After seven years at Jive Records, most recently, Manager of International, she worked exclusively for The Backstreet Boys as their full-time tour manager and on-the-road management representative. Nina stood by the boys, recognizing that at their impressionable age, many people could take advantage of them. Having a trusted, business savvy person on hand on the road to stardom has been something that The Backstreet Boys really appreciated. When asked what it was like to work with The Backstreet Boys, she said, "I was very real with them.
I told them the truth, and was always honest with them. The boys had a lot of chemistry between one another, and they were all like brothers. But artists such as they are, being young boys at the time, need to be treated like young boys. That's just what I did."
Pictured Left Polsia Ryder with her sister Nina Bueti, founders of the Jelly Baby Group


"I was suddenly struck that my motivation came from making people's dreams come true..."